The Next Greatest Thing

Have you heard about Amazon Prime Day?

If you’re on Facebook at all today, chances are you will see the many pop-ups for Amazon Prime Day.  Yes – a day to get some really great deals — but also a fantastic marketing innovation created by Amazon.

Think about it — they created a whole day around their company, the products they offer, and created a huge buzz encouraging people to check it out — and ultimately spend money.  I can only imagine the revenue spike they will see today.

In the work that I do, I spend a lot of time on the edges of successful businesses.  I’m always curious to find out — what works? what doesn’t? How could they do it better?

Amazon Prime Day really made me think — how can this apply to other businesses?  How could you create a whole day just around your business ? And what would be the impact – in terms of revenue? brand recognition? market impact?

I’d love to hear your thoughts!

Until next time,

Kathy

P.S. IP3 – The Intellectual Property Protection Package is still available at it presale pricing.  If you are ready for an out of the box solution, sign up HERE.

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